Project Postcode: Intro

“Youth unemployment - covering ages 16-24 - moved closer to the one million mark at 949,000, or 20.2%. Separate research showed that 54% of young people would consider moving abroad to find employment.” Office for National Statistics in Metro, 17th August 2011

Project Postcode is an innovative educational film project which will use film, media and music as the mechanism of engagement to inform and educate young people aged 11-19 from a diverse range of cultural and social backgrounds on modern day social issues relating to anti-social behaviour, knife crime, drug and alcohol awareness, preconception stereotyping and healthy living. This includes gaining knowledge and understanding of equal opportunities, diverse languages, prejudice and discrimination, fitness and healthy lifestyles.

Why is this project necessary?

• With recent significant increases in young people participating in antisocial behaviour, binge drinking and knife crime, central government is seeking innovative ways and initiatives to engage the numbers of young people who are becoming increasingly marginalised and excluded from mainstream provisions and wider society.
• Project Postcode is a social investment that seeks to redress youngsters’ negative issues through training in the professional use of multi-media. Young Britons are increasingly engaged in using (social) media in their leisure time, but the vocational use of media tools will give them a legitimate ‘voice’, a sense of pride and value to their community.
• This project will not only provide accredited learning, work-based employment opportunities and training, but it will also act as a platform for young people to take up social and business entrepreneurial opportunities within the film, media and music industries.

Aims

• To stimulate, educate and integrate.
• To provide innovative educational programmes where levels of learning are realistic and achievable.
• To develop a greater sense of self awareness, confidence and self esteem-as well as providing underpinning social skills and knowledge.

• Project Postcode © 2011 Bredrin Filmworks Ltd.
• Create an environment for creativity and practical learning.
• Provide a foundation for further learning and/or work placements in the UK media industry.
• Examine the root causes of anti-social behaviour in its diverse formats and provide alternative acceptable solutions as well as other social issues which may affect young people.
• Challenge labels and stereotypes.
• To enhance and develop the social and life skills of community groups and individuals which will result in them being socially included in mainstream